As e-wallet adoption grows in Malaysia, usage patterns are becoming more complex. While many consumers have adopted e-wallets, not all use them in the same way. Some rely on them daily, while others use them occasionally or only in specific situations. For Touch ’n Go Digital, understanding these differences was key to strengthening engagement and […]
In film marketing, trailers play a critical role. They are often the first point of contact between a movie and its audience. Within a short span of time, a trailer needs to capture attention, communicate tone, and motivate viewers to watch. For Sony Pictures Malaysia, ensuring that the trailer for Bullet Train resonated with local […]
During periods of rapid economic and social change, timely data becomes critical. For the World Bank, understanding how Malaysian households were affected by the COVID-19 crisis required more than traditional surveys. The situation was evolving quickly, and policymakers needed near real-time insights to respond effectively. To address this, the World Bank implemented a high-frequency phone […]
Understanding youth behaviour in a rapidly evolving political and social environment requires more than surface-level data. For the International Republican Institute (IRI), the objective was to gain a deeper understanding of how first-time young voters in Malaysia think, feel, and make decisions—particularly in the context of the country’s 15th General Election (GE15). Rather than relying […]
When expanding into a new market, especially in a category as competitive as coffee, product-market fit becomes critical. For Kopi Kenangan, entering Malaysia meant stepping into a landscape with well-established international and local coffee chains, each with strong consumer preferences and expectations. Rather than relying on internal assumptions, the brand took a structured approach to […]