New study shows backing is conditional as cost-of-living and housing concerns shape sentiment ahead of the Master Plan launch. Kuala Lumpur, 10 March 2026 – Central Force International’s latest public sentiment study released ahead of the anticipated 30 March 2026 JS-SEZ Master Plan announcement, shows that while support for the Johor Singapore Special Economic Zone […]
New report highlights low awareness, conditional optimism, and practical concerns shaping public sentiment on Johor–Singapore Special Economic Zone Kuala Lumpur, 7 January 2026 — The Johor–Singapore Special Economic Zone (JS-SEZ) was announced one year ago as a landmark project set to reshape the state’s economy and job market. Approved investments for the initiative have already […]
Central Force Releases Key Consumer Insights for 2026 Planning Kuala Lumpur, 15 December 2025 — This year’s 11.11 was marked by significant consumer apathy, conservative spending, and rapid platform disruption. Malaysians engaged only when promotions offered clear, relevant value, signaling a shift away from impulse-driven buys. As one of the world’s largest retail seasons, year-end […]
By Jacqueline Foo, Jean Goh, Nicole Tan, Senior Clinical Psychologists and Co-Founders, We Rather Bee; Data by Central Force International Sdn. Bhd. Once only seen in movies, violence and tragedies in children and teenagers are escalating. This year alone, a 9‑year-old allegedly slashed his 6-year-old brother after losing Roblox points, a teen boy fatally stabbed […]
Kuala Lumpur, 15 October, 2025 — Higher salaries are not translating into higher living standards for Malaysians. New insights from Central Force International’s Malaysia Consumer Trend Report 2025 reveal that 77% of Malaysians still struggle with rising living costs, underscoring the widening gap between salary growth and purchasing power in reality. Parents are rethinking every […]
KUALA LUMPUR, 17th September 2025 — According to the Malaysia Consumer Trend Report 2025, a nationwide survey of 500 Malaysians has found that 91% of consumers are open to the idea of purchasing sustainable products. However, this intention is heavily tempered by price sensitivity, with the majority only willing to pay less than 10% more, […]
In a random telephone survey conducted with 500 Malaysians across all states and territories, here’s what Central Force uncovered: the retail journey is no longer linear. Today, Malaysians are blending physical and digital experiences to seek value, build trust, and feel confident before tapping “buy now.” But what’s behind the shift? According to the Malaysia […]
KUALA LUMPUR, 9 January 2025 — As Malaysia surges forward with infrastructure projects and rising domestic demand amidst a projected GDP growth of 4-5% in 2024, businesses now face a dual challenge: seizing opportunities in a growing market while navigating complex fiscal shifts, such as subsidy rationalisation and new tax measures. The stakes are high, […]